From the nascent designs of the 1950s, through the roll-out phase of the 1960s, to the standardization of the 1970s, the container became central to the burgeoning growth of consumer capitalism, particularly the move of manufacturing to traditionally peripheral economies. The shipping container models the fundamentals of late capitalism even as it facilitates it: a standardized, reproducible structure that looks and functions the same everywhere.

But just as much as it has amplified the practice of consumer capitalism, the shipping container also underwrote an aesthetics of capitalism as well.